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“If managers want analysts to be optimistic (as they once did) analysts will be optimistic.”
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The state of the art in academia was that sell-side analysts’
earnings forecasts tended to be optimistic (i.e., they are high
compared to the earnings number that managers subsequently
reported). The view by practitioners was that firms’ managers
reported earnings that just met or slightly beat analysts’
earnings estimates. In other words, the practitioner view was that
analysts’ earnings forecasts tended to be pessimistic. The
practitioner view was borne out almost daily in the late 1990s by
the financial press which showed that firms reported earnings that
just met or slightly beat analysts’ earnings estimates. I show
that analysts’ earnings forecasts used to be optimistic
(consistent with the academic view) but that in recent years,
analysts’ earnings forecasts have become pessimistic (consistent
with the practitioner view). Another reason for it being highly
cited is my use of pictures in lieu of numbers (i.e., figures
rather than tables).
Does
it describe a new discovery or a new methodology that's useful to
others?
It reconciled the academic view (which was based on old data)
with the practitioner view (which would be the correct academic
view if it was based on more recent data).
Could
you summarize the significance of your paper in layman's terms?
It shifted the state of the art in the academic literature from
a view that analysts’ forecasts of firms’ earnings numbers are
optimistic to a view that they are instead pessimistic.
How
did you become involved in this research?
In my contact with academics and practitioners, and my perusal
of the financial press, I recognized that the academic and the
practitioner views of analyst behavior are diametrically opposed
to each other. Academics argued that in order to please managers,
analysts tended to be optimistic. A primary reason given for
analyst optimism is that managers wanted to boost their stock
prices by having analysts make high earnings forecasts.
Practitioners told me that in order to please managers, analysts
tended to be pessimistic. A primary reason given for analyst
pessimism is to avoid lawsuits instituted when firms reported
earnings that are below what the analysts were forecasting. I
thought that the practitioners were correct and that the academic
view was based on old data that no longer pertained to the real
world.
If
applicable, what are the social or political implications of your
research?
Analysts act in their own best interests. It is in the best
interests of analysts to please managers so as to obtain
underwriting business and to obtain from them information useful
in making their earnings forecasts and stock recommendations. If
managers want analysts to be optimistic (as they once did)
analysts will be optimistic. If managers want analysts to be
pessimistic (as they have for at least the past decade), analysts
will be pessimistic.
Lawrence D. Brown
J. Mack Robinson Distinguished Professor of Accountancy
Robinson College of Business
School of Accountancy
Georgia State University
Atlanta, GA, USA